
The Only Difference
Who Is Advising You, and Why Should You Trust Them?
The most expensive question in your life is the one you have never asked.
Stories from twenty-five years of journalism and advising, studies chosen carefully and checked, and real cases, a few of them very good and rather more of them cautionary. Underneath them sits the ADVICEdge framework: five things to look for in the person advising you, which a client can use to choose and an advisor can use to see where they stand.
The book ends with twenty questions that work on anyone who advises you on anything. They are on this site as the ADVICEdge Test.
- Published
- 2026, Proact Publishing, Dubai
- Format
- Hardback
- ISBN
- 978-93-6012-416-8
- Availability
- Given, not sold. Copies are gifted by the author.

